经济与管理Issue(11)：78-82,5.
手机银行服务质量对持续信任的影响研究
Mobile banking service quality on customer continuous trust influence research
姚水洪 1陈真真1
作者信息
- 1. 北京化工大学 经济管理学院，北京 100029
- 折叠
摘要
Abstract
Through the research model is established between the mobile phone banking service quality and customer continue trusting, collected the data using the method of questionnaire, and data analysis by structural equation model, empirical research model. Results show that in addition to the service process quality to continuous trust is not obvious, service quality assurance, service recovery quality and service environment protection result positive influences on the customer's continuous trust.关键词
手机银行/服务质量/持续信任Key words
Mobile banking/Service quality/Continuous trust分类
管理科学引用本文复制引用
姚水洪,陈真真..手机银行服务质量对持续信任的影响研究[J].经济与管理,2013,(11):78-82,5.
