科技广场Issue(12)：187-190,4.
基于品牌信任的绿色农产品营销策略探讨
Discussion of the Marketing Strategy of Green Agriculture on the Basis of Brand Trust
摘要
Abstract
The consumers have doubts in green agricultural products because of the asymmetric information. This paper begins with the introduction of the notion about green products and brand trust, then points out the cur-rent situation and the features of brand trust. Finally, this paper provides countermeasures in marketing so as to build consumer's brand trust.关键词
品牌信任/绿色农产品/营销策略Key words
Brand Trust/Green Agricultural Products/Marketing Strategy分类
管理科学引用本文复制引用
卿硕..基于品牌信任的绿色农产品营销策略探讨[J].科技广场,2013,(12):187-190,4.
