摘要
Abstract
Customer participation is an important research topic in the field of service marketing in recent years. This paper reviews the literature on the concept, dimension, degree, influencing factors and the results of customer participation, and then puts forward that the customer participation is an important multi-dimensional variable in service marketing, pointing out that customer participation in CO value creation is the future direction of the research.关键词
顾客参与/维度/价值创造Key words
Customer Participation/Dimension/Value Creation分类
管理科学
