摘要
Abstract
Brand equity research is to make accurate estimate for brand assets of the state-owned enterprises, and to promote the construction and the optimization of enterprise brand assets. This paper, with focus on the per-spective of consumer cognition, by combing and discussing the related literature at home and abroad, puts forward that the consumers' memory can be a regulating variable for future researches on consumer cognition.关键词
品牌资产/消费者认知/消费者记忆Key words
Brand Equity/Consumer Cognition/Consumers' Memory分类
管理科学
