宁波职业技术学院学报Issue(2)：76-79,91,5.
经济型酒店快速发展的原因分析--以如家为例
Home inns Case Study:What Contributes to the Success of Budget Hotels?
摘要
Abstract
This study examines the critical success factors of budget hotels in China,taking Home Inns as the study case. These critical success factors are people,timing/contextual factors,strategic choices,managerial and operational efficiency,performance/product,and Home Inns’ culture. The result also indicates that different factors contributed to Home Inns’ success at different developing stages. Furthermore,the implications of Home Inns’ successful development are also suggested.关键词
如家/经济型酒店/成功因素Key words
critical success factors/budget hotels/Home inns分类
管理科学引用本文复制引用
任连萍,何越,沈杨..经济型酒店快速发展的原因分析--以如家为例[J].宁波职业技术学院学报,2014,(2):76-79,91,5.基金项目
浙江省教育厅科研项目 （）
