情报杂志Issue(7)：69-73,5.
基于微博传播信息流的微博效果评价模型及实证研究*
Enterprise Micro-blogging Marketing Effect Evaluation Model and Empirical Research Based on Micro-blogging Dissemination of Information Flow
摘要
Abstract
Based on user behavior perspective, according to the micro-blogging dissemination of information flow, combined with the PageRank algorithm ideological weights and user behavior, this paper proposed a quantization scheme for evaluation of enterprise micro-blogging marketing effectiveness. 113 micro- blogging texts released by Dangdang as well as the forwarded contents and comments were studied as the study sample, among which eight of the top marketing effectiveness blogging were selected for further analysis, based on the evaluation scheme. Thus, strategic recommendation to enhance enterprise micro-blogging operation effect is given. Experimental results show that more blogging forwarded does not mean better marketing;the user with powerful interactive influence who forwards can effec-tively improve the enterprise micro-blogging marketing effect.关键词
对口就业/毕业生/高职Key words
micro-blogging/micro-blogging propagation/micro-blogging marketing/information flow/evaluation model分类
信息技术与安全科学引用本文复制引用
毕凌燕,张镇鹏,左文明..基于微博传播信息流的微博效果评价模型及实证研究*[J].情报杂志,2013,(7):69-73,5.基金项目
教育部人文社会科学青年基金项目“基于虚拟社会网络挖掘的微博舆情监测方法及应用研究-以新浪微博为例”(编号:11YJC63004) （编号:11YJC63004）
中央高校基本科研业务费项目“微博舆情传播中的群体关系和情感倾向性研究”(编号:x2jmD2118170) （编号:x2jmD2118170）
广州市哲学社会科学规划项目“面向公共安全的网络舆情分析方法和监管机制研究”(编号:10B07)研究成果之一。 （编号:10B07）
