情报杂志Issue(10):117-121,5.
国外社会化电子商务研究综述*
A Review of Social Commerce Research
摘要
Abstract
Based on previous studies, this paper gave a literature review of social commerce. The results indicated that definition, evolu-tion, business model, web design, user acceptance, and user buying intention/behavior were the main research fields of social commerce. The paper summarized the feature of current study on social commerce, and also pointed out its future research work for researchers.关键词
电子商务/社会化电子商务/社会化媒体/社交网络Key words
electronic commerce/social commerce/social media/social networking service分类
社会科学引用本文复制引用
宗乾进..国外社会化电子商务研究综述*[J].情报杂志,2013,(10):117-121,5.基金项目
本文受教育部博士研究生学术新人奖资助。 ()