情报杂志Issue(12)：35-41,7.
基于微博特征的政务微博影响因素研究
Influencing Factors of Government Microblogs' Communication Effects:A Research Based on the Characteristics of Microblog
摘要
Abstract
At present, as an important communication platform between the government and the public, government microblogs promote the official and civil interactions and online governing, and their communication effects have a great influence on government culture con-struction. This paper conducts an exploratory research on the relationships between the characteristics of government microblogs and users'repost behavior. Specifically, it observes and analyzes the message content, publication time, and characteristics of government agencies. Based on above research findings, the paper also provides some policy recommendations for improving government microblogs.关键词
政务微博/微博特征/传播效果/转发数/相关分析Key words
government microblog/characteristics of microblog/communication effects/repost count/correlation analysis分类
社会科学引用本文复制引用
刘晓娟,王昊贤,肖雪,董鑫鑫..基于微博特征的政务微博影响因素研究[J].情报杂志,2013,(12):35-41,7.基金项目
国家科技支撑计划课题“文化资源服务平台解决方案及标准研究”(编号:2012BAH01F01)的研究成果之一 （编号:2012BAH01F01）
国家社会科学基金“基于网络计量方法的热点WEB空间研究”(编号:09CTQ028)的成果之一。 （编号:09CTQ028）
