情报杂志Issue(1)：140-145,6.DOI:10.3969/j.issn.1002-1965.2014.01.026
网络社交偏好影响因素研究
Research on the Factors Influencing Preference for Online Social Interaction
宋姜 1甘利人 1吴鹏1
作者信息
- 1. 南京理工大学经济管理学院 南京 210094
- 折叠
摘要
Abstract
With the rapid development of online social interactions, the way of people's social communication has been changed. The pur-pose of the current study was to identify potential factors leading to a preference for online social interaction to offline interaction. Based on an online survey (N=233) and a SEM analysis, we found that:compared to those who were good at face-to-face communication, indi-viduals who were not might prefer online social interaction much more;the higher the popularity level of preference for online social inter-action among the crowd around an individual, the more he was likely to show similar preference;compared to those with a limited level of involvement in online social interaction, individuals with a higher level would develop a stronger preference for online social interaction;compared to those with a higher level of satisfaction with their current offline contacts, individuals with a lower level of satisfaction were more likely to prefer online social interaction. The paper contributes to the understanding of the preference for online social interaction and provides references for enterprises to improve their social networking platforms.关键词
网络社交/网络社交偏好/网络媒介交流/面对面交流Key words
online social interaction/preference for online social interaction/network-mediated communication/face-to-face commu-nication分类
社会科学引用本文复制引用
宋姜,甘利人,吴鹏..网络社交偏好影响因素研究[J].情报杂志,2014,(1):140-145,6.
