情报杂志Issue(2)：120-127,8.DOI:10.3969/j.issn.1002-1965.2014.02.023
微博舆情传播模式研究*--基于过程的分析
Communication Mode of Microblog:a Study Based on the Process Analysis
摘要
Abstract
Based on previous studies, it summarized process characteristics of microblog public opinion communication. Then, a commu-nication mode of microblog public opinion from the perspective of process was proposed based on the classical theory of 5W Mode in Com-munication: It could be summarized as the interactions between the communication elements and the structure based on relationships be-tween these elements and their factual performance in the communication process;There were four types for microblog public opinion com-munication, including intact, sub-intact, semi-intact and non-intact. Specific cases were then introduced and analyzed to verify the pro-posed mode. The findings in this study will help expand and enrich the current research and provide some basic theoretical supports for re-search of microblog public opinion.关键词
微博/微博舆情/舆情传播/传播模式/传播要素Key words
microblog/microblog public sentiment/dissemination of public opinion/communication mode/communication elements分类
社会科学引用本文复制引用
李明德,蒙胜军,张宏邦..微博舆情传播模式研究*--基于过程的分析[J].情报杂志,2014,(2):120-127,8.基金项目
陕西省社会科学基金重点项目“微博舆情生成机制与治理体制研究”(编号:12R028)的阶段性成果。 （编号:12R028）
