情报杂志Issue(2)：177-182,6.DOI:10.3969/j.issn.1002-1965.2014.02.034
政务社交媒体的公众接受模型研究
User Acceptance Model for Social Media of Government Agencies
摘要
Abstract
Based on UTAUT, a user acceptance model for social media of government was established, in which three hypothetical con-structs were spotlighted:anxiety of privacy and comments (ANX), perceived credibility (PC) and social evaluation (SE). By means of CFA we found, SE and social influence (SI) were main factors affecting user intention (UI), while performance expectation (PE) and PC had impact on SE, however influences of ANX and effort expectation (EE) on UI were not significant. It was concluded that, firstly, public users were not sensitive to preserving their personal privacy and managing information on the internet;secondly, social relationship would be a good channel for promoting usage of governments' social media; last but not the least, public user expected social media to benefit the whole society such as improving government transparency and democracy.关键词
政务社交媒体/政务微博/UTAUT/公众采纳/使用行为Key words
government social media/government microblog/UTAUT/user acceptance/user behavior分类
社会科学引用本文复制引用
吴云,胡广伟..政务社交媒体的公众接受模型研究[J].情报杂志,2014,(2):177-182,6.基金项目
江苏省高校哲学社会科学研究重点项目“电子政务服务能力管理机制实证研究:基于江苏省典型政府服务部门的实验”(编号:2010 ZDIXM019) （编号:2010 ZDIXM019）
江苏省社会科学基金一般项目“江苏省政府职能部门电子政务服务能力提升路径实证研究”(编号:12TQB008)研究成果之一。 （编号:12TQB008）
