情报杂志Issue(3)：107-112,6.DOI:10.3969/j.issn.1002-1965.2014.03.020
政务微博影响力评价与比较实证研究--基于因子分析和聚类分析
Positive Study on Evaluation and Comparison of Government Affairs Micro-blog Influence：Based on Factor Analysis and Cluster Analysis
赵阿敏 1曹桂全1
作者信息
- 1. 天津大学 管理与经济学部 天津 300072
- 折叠
摘要
Abstract
This paper takes 16 provincial government affairs micro-blogs as examples, establishes evaluation system composed of 10 inde-xes, and applies the method of factor analysis and cluster analysis to study influence evaluation and comparison of government affairs micro-blogs. Two components, namely“publicity-interaction factor” and“acquisition-feedback factor”, can better explain main information of influence of government affairs micro-blogs. The influence of government affairs micro-blogs can be divided into five types, which are“strength lead type”,“comprehensive medium type”,“comprehensive behind type”,“balanced development type” and“comprehensive lead type”. The results show that the levels of influence of government affairs micro-blogs are not balanced. Further, the distribution of influence of 16 government affairs micro-blogs presents a pyramidal structure.关键词
政务微博/微博影响力/评价指标/因子分析/聚类分析Key words
government affairs micro-blogs/micro-blog influence/evaluation index/factor analysis/cluster analysis分类
社会科学引用本文复制引用
赵阿敏,曹桂全..政务微博影响力评价与比较实证研究--基于因子分析和聚类分析[J].情报杂志,2014,(3):107-112,6.
