曲阜师范大学学报（自然科学版）Issue(1)：65-68,4.DOI:10.3969/j.issn.1001-5337.2014.1.004
考虑消费者绿色偏好的供应链契约协调策略研究
Revenue Sharing Contract Mechanisms of Supply Chain Considering the Green Preference of the Consumers
廖凯1
作者信息
- 1. 曲阜师范大学管理学院，276826，山东省日照市
- 折叠
摘要
Abstract
Revenue-sharing contract is a kind of mechanism to improve the performance of supply chain. In this paper,revenue sharing contract mechanisms of the supply chain on which the consumers have green preference is studied.Under the vertical integration model,the risk-neutral supply chain′s decision behavior is studied and the impact of consumers′green preferences on the optimal decision-making behavior is ana-lyzed.Then,the decision-making behaviors using the Stackelberg game model is analyzed the behavior of risk-neutral retailers and risk-neutral suppliers,and the impact of consumers′green preferences on both sides of decision is considered.By comparing the analysis of Stackelberg and vertical integration model,the results show that the risk-neutral supply chain collaboration enhances the overall effectiveness.This fiding suggests revenue sharing mechanisms can be used to coordinate the supply chain.关键词
供应链/消费者绿色偏好/收益共享/Stackelberg博弈Key words
supply chain/green preference/revenue sharing contract/Stackelberg model分类
管理科学引用本文复制引用
廖凯..考虑消费者绿色偏好的供应链契约协调策略研究[J].曲阜师范大学学报（自然科学版）,2014,(1):65-68,4.
