科技创新与应用Issue(4)：249-249,250,2.
虚假广告产生的原因及治理对策
False Advertising Produce Causes and Renovation Countermeasures
金龙哲 1胡平 1崔基哲1
作者信息
- 1. 延边大学 经济管理学院，吉林 延吉 133002
- 折叠
摘要
Abstract
Advertisement as an effective market competition means which was used to convey the economic information attracted more and more attention of the merchants. But in real life, due to the economic benefits, the relevant laws and regulations are imperfect, and consumer awareness of rights are too weak and other reasons, the false advertisements which is the "variant" of advertisement , serious prejudice of the legitimate rights and interests of consumers and legitimate operators, leading to the crisis of confidence in the market, disrupt the order of the socialist market economy, affect the China's national economy healthy and sustainable development. In this paper, based on the analysis of the causes of false advertisements, governments must change the traditional model which lead by execute to supervise the false advertisements, to establish an integrated management model which put the consumer as main body, the media as the supervisory object, the legal system for the protection .关键词
虚假广告/消费者维权/广告法/不正当竞争Key words
the false advertisement/consumer rights protection/advertising law/Unfair competition引用本文复制引用
金龙哲,胡平,崔基哲..虚假广告产生的原因及治理对策[J].科技创新与应用,2014,(4):249-249,250,2.
