中国石油大学学报（社会科学版）Issue(1)：104-108,5.
“微时代”高校新闻宣传工作面临的挑战及应对策略
The Challenges and Strategies of News Propaganda of Universities in the "Micro-era"
刘积舜 1万娱 1张高飞1
作者信息
- 1. 中国石油大学 党委宣传部，山东 青岛266580
- 折叠
摘要
Abstract
The new media in the "Micro-era" has been making an ever-increasing influence on our ideology and challenging the news propaganda of universities with its casualness, convenience and hybridity. Under the circumstances, universities should take full advantage of the new media and micro-media and keep up with the times. With ideas and characteristics of new media, they should, on the one hand, integrate the traditional and new media resources together, and establish a unified system of propaganda work and on the other hand, put more emphasis on the micro-media literacy and build an actual propaganda team. Through all these strategies, universities will enhance their responsiveness with improved emergency mechanism so as to create a favorable opinion space for higher education reform and development.关键词
微时代/新媒体/高校/新闻宣传Key words
Micro-era/new media/universities/news propaganda分类
社会科学引用本文复制引用
刘积舜,万娱,张高飞..“微时代”高校新闻宣传工作面临的挑战及应对策略[J].中国石油大学学报（社会科学版）,2014,(1):104-108,5.
