运筹与管理Issue(6)：117-122,6.
制造商信息私有条件下的双渠道供应链定价决策
Pricing Decision in Dual Channel Supply Chain Under Asymmetric Manufacturer’ s Risk Averse Information
摘要
Abstract
For a dual channel supply chain consisting of a risk averse manufacturer ’ s direct channel and a risk averse retailer’s channel, this paper studies the prices of direct channel and traditional retail channel when the risk averse value of manufacturer and retailer are common information .Then it analyzes the channel prices when the risk averse value of manufacturer is his own private information .And the required conditions of perfect Bayesian Nash equilibrium are studied .It is shown that the retailer ’ s optimal retail price type is consistent with manufacturer ’ s optimal direct price type , and even the retailer has belief revision .But the manufacturer has sev-eral choices of pricing decision .Under different parameter conditions , there are separating equilibrium , pooling equilibrium and semi -separating equilibrium in the dynamic game under asymmetric information .关键词
双渠道/定价决策/非对称信息/直销渠道/风险规避Key words
dual channel/pricing decision/asymmetric information/direct channel/risk averse分类
管理科学引用本文复制引用
王虹,孙玉玲,周晶..制造商信息私有条件下的双渠道供应链定价决策[J].运筹与管理,2013,(6):117-122,6.基金项目
国家自然科学基金资助项目（71301073，71071075）；江苏省教育厅高校哲学社会科学基金资助项目（2011SJB630033）；江苏省博士后科研资助计划（1101105C）；中国博士后科学基金（2011M500932）；教育部人文社科基金项目 （）
