中国机械工程Issue(19)：2611-2616,6.DOI:10.3969/j.issn.1004-132X.2013.19.012
基于贝叶斯网络的品牌风格语言知识建模方法
Research on Modeling Method of Language Knowledge of Brand Style on Bayesian Network
摘要
Abstract
In view of the evolution phenomenon and its rule of brand style,the research of mapping relation between brand image and form language was expound profoundly,and the typical form seman-tic was extracted with the KISS system and the improved design format analysis methods,a model of form language was established by the modular thought based on Bayesian network.In the model,first-ly the cognition experiments on image cognition were conducted,and the learning and the reasoning of the Bayesian network were advanced through the score functions and search algorithms.Then the form syntax subnetworks U,the imager words subnetworks V and the mapping subnetworks W were divid-ed specifically,the Gestalt organization attributes and the image words structures were interpreted. The tacit knowledge rules were further analysed and discovered according to the relationship among the nodes and the distribution trend of the conditional probability.Finally,a case study was completed to illustrate the validity and the applicability of the modeling method.关键词
品牌/贝叶斯网络/风格语言/知识建模Key words
brand/Bayesian network/style language/knowledge modeling分类
信息技术与安全科学引用本文复制引用
徐江,王海贤,张克俊..基于贝叶斯网络的品牌风格语言知识建模方法[J].中国机械工程,2013,(19):2611-2616,6.基金项目
国家自然科学基金资助项目(51205059,61075009) （51205059,61075009）
教育部重点实验室开放基金资助项目(CDLS-2010-07) （CDLS-2010-07）
