中国医学教育技术Issue(5)：598-600,601,4.
市场营销（医药营销方向）专业应用型本科人才培养模式的研究与实践
Research and practice of the training mode of application-type undergraduate students of marketing (pharmaceutical marketing direction)
摘要
Abstract
With the rapid development of medicine industry , the society has an increasing demand for pharmaceutical marketing personnel and a growing number of medical colleges and universities have offered the marketing program .However , most of them adopt the same training pattern as that of the medical specialty and do not reflect the training characteristics of pharmaceutical marketing personnel . This paper studies and discusses orientation , selection and practice of the training mode of application-type undergraduate students majoring in medical and pharmaceutical marketing in China .关键词
医药营销/人才培养模式/研究Key words
pharmaceutical marketing/personnel training mode/research分类
社会科学引用本文复制引用
安祥林,白波,迟桂华,魏赟鹏,师东菊..市场营销（医药营销方向）专业应用型本科人才培养模式的研究与实践[J].中国医学教育技术,2013,(5):598-600,601,4.基金项目
2011年黑龙江省高等教育教学改革项目；黑龙江省高等教育学会高等教育科学研究“十二五”重点规划课题（ HGJXHB1110063）；牡丹江医学院教育教学改革项目 （）
