湖南工业大学学报（社会科学版）Issue(1)：49-52,4.DOI:10.3969/j.issn.1674-117X.2014.02.011
游客重游率提升策略研究*--以芜湖方特动漫主题公园为例
Research on Improving Tourists'Revisit Rate---Take Wuhu Fantawild Cartoon Theme Park for Example
摘要
Abstract
According to the survey of Wuhu Fantawild cartoon theme park,the tourists'revisit motivations focus on the new project,relatives and friends'invitation,revisit discount.In order to improve tourists'revisit rate,Wuhu Fantawild should attach great importance to the followings:firstly,excavating revisiting market by ways of cutting tourists'revisit cost deeply,increasing the intensity of advertising and enhancing the brand awareness.Secondly, strengthening the revisiting motivation by ways of new project and revisiting discount.Lastly,strengthening the park's service and management.关键词
重游率/动漫主题公园/游客满意度Key words
revisit rate/cartoon theme park/tourist satisfaction分类
管理科学引用本文复制引用
纵翠丽,姚健杰..游客重游率提升策略研究*--以芜湖方特动漫主题公园为例[J].湖南工业大学学报（社会科学版）,2014,(1):49-52,4.基金项目
安徽省高等学校优秀青年人才基金 （）
