现代农业科技Issue(14)：343-344,350,3.
基于SWOT模型的汉中“汉江源”烟叶品牌发展战略探讨
Analysis on Strategies of Hanzhong "Hanjiang Source" Tobacco Brands' Development Based on SWOT
张强1
作者信息
- 1. 汉中市烟草公司洋县分公司，陕西洋县 723300
- 折叠
摘要
Abstract
Tobacco brand was an effective carrier for tobacco companies to maximize profits and market competitiveness.In this paper,the superiority,weakness,opportunity and threats in the brand construction of Hanzhong tobacco brand development based on SWOT model were analyzed,and some strategic measures of the "Hanjiang Source" tobacco brand development were put forward.关键词
汉江源/烟叶/SWOT模型/品牌发展Key words
Hanjiang Source/tobacco/SWOT model/brand development分类
管理科学引用本文复制引用
张强..基于SWOT模型的汉中“汉江源”烟叶品牌发展战略探讨[J].现代农业科技,2014,(14):343-344,350,3.
