摘要
Abstract
In this paper ,with the spread of the 2014 World Cup in Brazil as the theme ,to the World Cup in South Africa as the object of comparison ,from the communicators ,mode of transmission ,communication content and audience ,a comprehensive analysis in the spread of each link in the light of different characteristics:the richness of communication strategies ,media ,and ways of cross-cutting ,diversification of communication content ,and the height of the audience participation .关键词
巴西世界杯/传播/特征Key words
The World Cup in 2014/spread/characteritic分类
社会科学
