北京林业大学学报（社会科学版）Issue(1)：76-79,4.
中国商标生物存在价值评估
Existence Value Assessment on Trademark Species in China
摘要
Abstract
To explore the existence values of trademark species and the responsibilities in biodiversity conservation of enterprises with biological trademarks, a study on well-known biological trademarks in China was carried out. The existence values of the species were evaluated using contingent valuation method ( CVM ) , and the relationships between the existence value of a trademark species and the estimated value of a well-known trademark were analyzed. The results indicated that the total existence values of trademark species in 14 well-known enterprises were 48. 859 4 million RMB Yuan. According to the principle of “Willingness to Pay”, the total existence values of trademark species were 128. 249 7 million RMB by enterprises and 9. 010 2 million RMB Yuan by individuals. The biodiversity conservation in China will be greatly promoted if the well-known trademark enterprises would share the social responsibilities in it.关键词
生物商标/商标价值/商标生物/价值评估/生物多样性Key words
biological trademark/trademark value/trademark species/value assessment/biodiversity分类
管理科学引用本文复制引用
仲艳维,刘璇,关文彬..中国商标生物存在价值评估[J].北京林业大学学报（社会科学版）,2015,(1):76-79,4.
