长春大学学报（自然科学版）Issue(2)：92-94,98,4.
社交网络时代网络游戏产品的市场营销策略
Marketing Strategies of Network Game Products in Social Communicative Network Era
摘要
Abstract
With the continuous advance of online games market, corresponding marketing mode driven by social communicative network era becomes increasingly complex, which requires operators of online game products to constantly optimize and innovate, and put for-ward marketing means suitable for online game development by focusing on current network game market development, only in this way, can they continuously achieve new progress in the fierce competition of network games market. Based on marketing means and strategies of online games in social communicative era, this paper gives corresponding suggestions on sustainable development of the network game product marketing and the improvement of current online marketing means.关键词
社交网络时代/网络游戏产品/市场营销Key words
social communicative network era/network game product/marketing分类
社会科学引用本文复制引用
叶舜雅..社交网络时代网络游戏产品的市场营销策略[J].长春大学学报（自然科学版）,2015,(2):92-94,98,4.基金项目
福建省教育厅基金(JA10197) （JA10197）
