巢湖学院学报Issue(4)：156-159,4.
职业技能大赛背景下的市场营销专业建设初探--以安徽汽车营销赛项为例
ON THE CONSTRUCTION OF MARKETING MAJOR UNDER THE ANALYSIS OF VOCATIONAL SKILL CONTESTS
摘要
Abstract
The vocational skill contest is regarded as the measure to deepen vocational education reforms. The vocational skill con-test helps to further the curriculum system reforms, the construction of the faculty and the deep cooperation between colleges and enterprises so as to realize mutual benefit. It can improve conditions of practical training, and meanwhile it can raise the vocational quality and practical abilities for both students and teachers, prompting the construction and development of marketing major.关键词
职业技能大赛/市场营销专业建设/汽车营销Key words
vocational skill contest/marketing major construction/car marketing分类
社会科学引用本文复制引用
傅军,马静..职业技能大赛背景下的市场营销专业建设初探--以安徽汽车营销赛项为例[J].巢湖学院学报,2014,(4):156-159,4.基金项目
安徽省质量工程项目（项目编号:2013tszy096) （）
