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电视新闻杂志对社会主流价值观“潜移默化”的传播--以央视《新闻周刊》为例

李英

重庆邮电大学学报(社会科学版)Issue(5):134-138,151,6.
重庆邮电大学学报(社会科学版)Issue(5):134-138,151,6.DOI:10.3969/j.issn.1673-8268.2014.05.026

电视新闻杂志对社会主流价值观“潜移默化”的传播--以央视《新闻周刊》为例

Subtle Influence of TV News Magazine to Mainstream of Social Values:With CCTV “News weekly”as An Example

李英1

作者信息

  • 1. 中国传媒大学 传播研究院,北京 100024
  • 折叠

摘要

Abstract

In order to propagate the mainstream of social values,the media has been fighting so long,especially in the CCTV’s“News Broadcast”and the provincial satellite channels of news program as the main position.However,the au-thor thinks that this “primary colors”of television news programs in today’s situation,which audiences continue to im-prove their media literacy,their initiative and enthusiasm under the increasing influence,it’s obviously difficult to a-chieve our desired results.Propagating the mainstream of social values should adapt to the needs of the new era,and we must change the traditional strategy which mainly relies on the TV news;we must transfer the TV news magazines,re-views’subtle effect to propagate the mainstream of social values,which show advantages in depth interpretation of Party and State policies,guiding the public opinion and social positive energy,etc.

关键词

社会主流价值观/《新闻周刊》/电视新闻杂志

Key words

mainstream of social values/News weekly/television news magazine

分类

社会科学

引用本文复制引用

李英..电视新闻杂志对社会主流价值观“潜移默化”的传播--以央视《新闻周刊》为例[J].重庆邮电大学学报(社会科学版),2014,(5):134-138,151,6.

重庆邮电大学学报(社会科学版)

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1673-8268

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