创新科技Issue(5)：67-70,4.
基于GIS与数据挖掘关联规则的超市内部布局优化分析与设计
Supermarket Internal Layout Optimization Analysis and Design Based on GIS and Data Mining Association Rules
摘要
Abstract
Supermarkets, as the symbol of traditional retail and city development, withdraw greatly under the impact of internet, because most supermarkets have the complex internal structure that causes people to be prohibitive. However,with the rapid development of GIS technology,the role of GIS technology in social life is increasingly prominent that makes a solution to the internal unreasonable layout of the supermarket. In this paper,combining data mining association rule method and the GIS spatial analysis technology, taking Wal-Mart supermarket in Xinyang as an example to analyze,explored the quantitative method of analyzing the internal layout of the supermarket,and combined with the actual case for optimization design,provided an intuitive supermarket design method for supermarket managers so as to realize the optimization of supermarket service and the expanding of profit .关键词
GIS/空间分析/关联规则/内部布局Key words
GIS/spatial analysis/association rules/internal layout分类
信息技术与安全科学引用本文复制引用
王磊,施新程,陈莹莹,李静,张盼盼..基于GIS与数据挖掘关联规则的超市内部布局优化分析与设计[J].创新科技,2015,(5):67-70,4.基金项目
2014年国家级大学生创新创业训练计划创新训练项目（201410477003）。 （）
