工业工程Issue(5)：114-117,123,5.DOI:10.3969/j.issn.1007-7375.2014.05.019
基于 NASH 协商的促销努力成本分担机制
A Research on the Mechanism of Sharing Sales Effort Cost Based on Nash Negotiation
摘要
Abstract
The traditional buy-back contract , quantity discount contract and profit sharing contract can solve the problem of mismatch between vendors ordering quantity and the actual demand , but they produce new incentive failure .Introduction of the cooperation promotion , combined with other coordination mecha-nism , can effectively improve the level of optimization of supply chain coordination .With the cost sharing as the object , adopting the asymmetric Nash negotiation model with retailer promotional effort , a supply chain coordination contract is designed , thus making up the residual income data which are difficult to ob-tain and ignore the negotiation ability factors causing defects in optimal reward contract design .关键词
促销努力成本/供应链协调/分担比例/Nash协商Key words
promotional cost/supply chain coordination/sharing proportion/Nash negotiation分类
管理科学引用本文复制引用
马小勇,陈良华..基于 NASH 协商的促销努力成本分担机制[J].工业工程,2014,(5):114-117,123,5.基金项目
国家自然科学基金资助项目（71272111）；中央高校基本科研业务费专项资金资助 （）
