工业技术经济Issue(3)：3-11,9.DOI:10.3969/j.issn.1004-910X.2015.03.001
新能源汽车市场导入期的网络效应及策略选择
Network Effects and Strategies Selection of Alternative Fuel Vehicles'Promotion in its Introduction Period
摘要
Abstract
〔Abstract〕 Network effects exist when a customer's utility for a product increases as the number of users , complementary products or services increases . Which means the adoption of network effects product are complex , and it will be both constrained by the installed base and complements scale . Although alternative fuel vehicles (AFV ) experience a slow development in our country , a thorough understand-ing of the network effects of AFVs exists neither in academic research nor in administration policies . Our research demonstrates the exis-tence of direct , indirect and local network effect of AFV , through site investigation and analysis of consumers purchase intention . The sur-vey results further indicates the importance of giving priority to the development of AFV's complements network . At the end of the paper , we discuss strategies about how to overcome the barriers created by network effects and the role of government in AFV's development .关键词
新能源汽车/网络效应/购买意愿Key words
alternative fuel vehicles/network effects/purchase intention分类
管理科学引用本文复制引用
许研,陶晓波,纪雪洪..新能源汽车市场导入期的网络效应及策略选择[J].工业技术经济,2015,(3):3-11,9.基金项目
唵国家自然科学基金资助项目“社会化商务中虚拟社区成员参与行为驱动机制研究科技接受模型的视角”（项目编号71202136）；北京市组织部优秀人才资助项目“基于网络效应的北京市新能源汽车创新扩散研究”（项目编号2013D005002000006）；北方工业大学科研启动基金项目（项目编号2012－25）。 （）
