工业技术经济Issue(5)：150-160,11.DOI:10.3969/j.issn.1004-910X.2015.05.019
企业家社会资本、竞争战略选择与企业绩效--基于中国制造业上市公司的实证研究
Entrepreneur's Social Capital, Competitive Strategy and Enterprise Performance---An Empirical Study Based on the Chinese Manufacturing on Listing Corporation
摘要
Abstract
In this paper , the entrepreneurs' social capital is divided into the entrepreneur's institutional social capital and the entrepreneur's market ability social capital , and this paper further analyzes how entrepreneurs'social capital two dimensions affect the per-formance of the enterprise . Entrepreneurs use their social capital and resources to form different paths in the competitive level which can improve the enterprise value . In this paper , we use data on Chinese manufacturing listed companies to test the mentioned hypothesis , and the conclusion is :the differentiation strategy is the entrepreneur institutional social capital's intermediary bridge to improve enterprise per-formance , marke tability of social capital through the mediation of low -cost strategy effect improve enterprise performance . That en-trepreneurs are more likely to have institutional social capital from the government , scientific research institutions to acquire knowledge , in-formation and other advantage resources and choose the differentiation strategy to promote the development of enterprise performance ;devel-opment with more market ability , entrepreneur social capital can reduce product costs through good relationships with suppliers and cus-tomers to select a low -cost strategy to achieve business success .关键词
企业家社会资本/差异化战略/低成本战略/企业绩效Key words
entrepreneurs'social capital/differentiation strategy/low cost strategy/enterprise performanc分类
管理科学引用本文复制引用
邓健,马红玲,马琳..企业家社会资本、竞争战略选择与企业绩效--基于中国制造业上市公司的实证研究[J].工业技术经济,2015,(5):150-160,11.基金项目
吉林省教育厅重点资助项目“基于双重治理关系权衡的外部投资者保护研究”（项目编号2014130）。 （）
