摘要
Abstract
China's large commercial aircraft wil directly face the market. With the deepening of marketing and engineering design progresses, more and more customers expect to have access to in-depth understanding of large aircraft. In addition, a growing number of design evaluation work needs to have the right platform. This article analyzed the requirement of selection prototype by the product-value theory in marketing, described the function of engineering test and evaluation. Also this paper analyzed practical purpose of physical and virtual prototype. It provided new ideas and a new way to the work of civil aircraft marketing and designing.关键词
民用飞机/选型/样机/市场营销/产品价值/试验评估Key words
civil aircraft/selection/prototype/marketing/product-value/test and evaluation分类
航空航天
