经济与管理Issue(1)：19-24,6.
绿色消费态度-行为差距的二阶段分析及研究展望
Looking Forward to Two Stage Analysis and Study of Green Consumption Attitude-behavior Gap
摘要
Abstract
Based on the theory of planned behavior, attitude-behavior gap in green consumption is divided into two phases, namely attitude-intention gap and intention-behavior gap. By reviewing literatures, the influence factors of attitude-behavior gap in green consumption are analyzed. According to analysis results, attitude-intention gap is mainly affected by group pressure, individual perceived efficacy, perceived attainment, and perceived information, while intention-behavior gap is mainly affected by social common practice, corresponding infrastructure, regulations and laws, and habit. At last, the limitations of exist literatures are analyzed and future research is discussed.关键词
态度-行为差距/绿色消费行为/计划行为理论Key words
Attitude-behavior gap/Green consumption behavior/Theory of planned behavior分类
管理科学引用本文复制引用
陈凯,赵占波..绿色消费态度-行为差距的二阶段分析及研究展望[J].经济与管理,2015,(1):19-24,6.基金项目
国家社会科学基金青年项目（13CJY090）；北京市社会科学基金一般项目（14JGB048）；中央高校基本科研业务费专项资金项目 （）
