吉首大学学报（自然科学版）Issue(3)：7-11,5.DOI:10.3969/j.cnki.jdxb.2015.03.002
多元统计分析在评价保险服务质量中的应用
Application of Multivariate Statistical Analysis in the Evaluation of the Service Quality of Insurance Company
摘要
Abstract
The service quality of insurance company directly affect its reputation and customer’s purchase intentions ,and the evaluation of the service quality involves many influencing factors .Using principal component analysis and factor analysis ,a number of indicators can be processed together ,so ,concentrated information ,the indexes of reduced dimension ,simplified variable can be obtained .With the SPSS 21 .0 statistical software ,the survice quality questionare of ten insurance companies are studied ,and a compre‐hensive evaluation function are constructed ,w hich uses the variance of each principal component contri‐bution rate as weight .This study is significant for insurance companies to improve their service quality .关键词
主成分分析/因子分析/应用统计/保险服务质量Key words
principal component analysis/factor analysis/statistics application/service quality of insurance co m pany分类
管理科学引用本文复制引用
李艳,张勇,陈国平..多元统计分析在评价保险服务质量中的应用[J].吉首大学学报（自然科学版）,2015,(3):7-11,5.基金项目
吉首大学独立设置实验课程建设项目 （）
