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基于前景理论的辩论协商研究

武玉英 李静 蒋国瑞

计算机工程与应用Issue(3):239-242,246,5.
计算机工程与应用Issue(3):239-242,246,5.DOI:10.3778/j.issn.1002-8331.1405-0020

基于前景理论的辩论协商研究

Research on argumentation-based negotiation strategy based on prospect theory

武玉英 1李静 1蒋国瑞1

作者信息

  • 1. 北京工业大学 经济与管理学院,北京 100124
  • 折叠

摘要

Abstract

Negotiation based on the maximum utility theory usually assumes that negotiators are completely rational. But during real negotiation, negotiators may deviate from rationality. In order to solve the problem, this paper introduces prospect theory to negotiation based on the argumentation and it discusses the negotiators’decision-making behavior under uncertain conditions based on prospect theory. Then it builds reference point of relative gains or losses with the information got from knowledge base, and moves the reference point dynamically according to external belief model to correspond with negoti-ators’decision-making attitude. The simulation example proves that argumentation-based negotiation based on prospect theory can reflect negotiators’decision-making behavior well and can promote negotiation proceeding successfully.

关键词

前景理论/辩论/协商/决策行为

Key words

prospect theory/argumentation/negotiation/decision-making behavior

分类

信息技术与安全科学

引用本文复制引用

武玉英,李静,蒋国瑞..基于前景理论的辩论协商研究[J].计算机工程与应用,2015,(3):239-242,246,5.

基金项目

国家自然科学基金(No.71371018)。 ()

计算机工程与应用

OA北大核心CSCDCSTPCD

1002-8331

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