常州大学学报(社会科学版)Issue(4)：103-106,4.DOI:10.3969/j.issn.2095-042X.2014.04.023
地方高校招生宣传工作面临的问题及对策
The Situation of Enrollment Propaganda Work of local Universities and Their Countermeasures
周晓东 1闫海波 1黄凯2
作者信息
- 1. 常州大学 学生处，江苏 常州213164
- 2. 常州大学 环境与安全工程学院，江苏 常州213164
- 折叠
摘要
Abstract
Enrollment propaganda work,which relates to the implementation of enrollment plan of local university, is an important part of work in local colleges and universities.In recent years,the continuous decline in the num-ber of students,increasingly fierce admissions competition among universities and the influence of education inter-nationalization have restricted the enrollment propaganda work of local colleges and universities.This paper believes that,under the new situation,the local universities should set up an overall and long-term concept of propaganda, strengthen the soft power building and connotation construction,expand continuously the sources of high-quality students,adjust subject structures to service the development of local industry.At the same time,it is necessory to form a professional recruitment team,make full use of network platform and release the recruitment information timely and accurately,so as to service students and the society.关键词
地方高校/招生宣传/调整对策Key words
local colleges and universities/enrollment publicity/countermeasure分类
社会科学引用本文复制引用
周晓东,闫海波,黄凯..地方高校招生宣传工作面临的问题及对策[J].常州大学学报(社会科学版),2014,(4):103-106,4.
