科技广场Issue(1)：134-138,5.
价格大战对电商企业网络营销绩效的影响分析
Analysis of the Influence of Price War on Network Marketing Performance of E-Business Enterprises
韩建辉1
作者信息
- 1. 江西省职业技能鉴定指导中心，江西 南昌 330029
- 折叠
摘要
Abstract
The frequent e-business price war has drawn extensive attention, which has great influence on the network marketing performance of relevant enterprises. Based on the analysis of the causes of electric business price war, this paper researches its favorable and unfavorable effects and the reasons for its influence on network marketing performance. On this basis, it puts forward some corresponding measures to improve network marketing performance.关键词
电子商务/网络营销/价格大战/绩效Key words
Electronic Business/Network Marketing/Price War/Performance分类
管理科学引用本文复制引用
韩建辉..价格大战对电商企业网络营销绩效的影响分析[J].科技广场,2015,(1):134-138,5.
