摘要
Abstract
O2O (offline to online) is a new pattern of e-business. The first representative model is Ctrip travel network in China. However, now the most sophisticated enterprises are represented by Meituan and Nuomi, among other group-buying sites. Although, the most well-known O2O pattern only exists in experiential industries, such as online-travel, real-estate and life service platform, the model, with the use of mobile terminal positioning accuracy, convenience, low cost to obtain customer advantages, has a great potential in the mobile Internet applications, as well as in the agricultural products sales market. Through an analysis of the existing O2O agricultural products sales model, this paper puts forward some improved methods, trying to provide some new ideas.关键词
O2O模式/农产品/销售Key words
Pattern of O2O/Agricultural Products/Selling分类
管理科学
