科技广场Issue(5)：227-231,5.
论在线分销渠道在旅游产业链中的作用、挑战及对策
Study on the Function, Challenge and Countermeasure of Online Distribution Channel in Tourism Industry Chain
王乐鹏 1李春丽 1王颖1
作者信息
- 1. 上海电力学院经济与管理学院，上海200090
- 折叠
摘要
Abstract
With the rapid expansion of online booking market, this channel becomes more important. This pa-per introduces composition of the tourism distribution channel, the necessity of the channel and its core function, considering that the fast growth of mobile booking, formation of online booking habit, counterattack of traditional travel agencies and short board of online distribution service consist opportunities and challenges. It points out that the online and offline tourism distribution channels can co-existence in a long term, and the online channel should pay more attention to the mobile Internet.关键词
旅游电商/在线分销渠道/挑战/对策Key words
Travel E-Business/Online Distribution Channel/Challenges/Countermeasure分类
管理科学引用本文复制引用
王乐鹏,李春丽,王颖..论在线分销渠道在旅游产业链中的作用、挑战及对策[J].科技广场,2015,(5):227-231,5.
