宁波职业技术学院学报Issue(4)：72-74,3.
现代服装消费文化的特征及应对策略
The Characteristics and Coping Strategies of Modern Clothing Consumption Culture
姚桂兰1
作者信息
- 1. 赛辉服饰有限公司，江苏 南通 226000
- 折叠
摘要
Abstract
At present,in the clothing consumption culture of our country, the mainstream consumption culture is given priority to with the latter consumption, and present a trend of consumption upgrading and transition to enjoying type consumption; subculture enjoying type consumption and quantitative consumption in consumption coexist; social stratum separation is not obvious in clothing consumption; diversity consumption continues to exist. In the process of clothing enterprises development, we should sum up the experience and improve the quality of products, clear brand positioning, with an open eye and an open mind to improve the competitiveness of the brand.关键词
服装企业/现代消费文化/品牌发展Key words
Clothing enterprises/culture of modern consumption/brand development分类
管理科学引用本文复制引用
姚桂兰..现代服装消费文化的特征及应对策略[J].宁波职业技术学院学报,2014,(4):72-74,3.
