南京工业大学学报（社会科学版）Issue(2)：96-102,7.
低碳经济视角下政府、企业、消费者在农产品绿色供应链中的博弈研究∗
A Game Research among Governments,Enterprises and Consumers in the Green Supply Chain of Agricultural Products:Based on a Perspective of Low￣carbon Economy
摘要
Abstract
Based on the background of low-carbon economy, this paper establishes a tripartite game model among the government, core enterprises and consumers in the process of constructing a green supply chain of agricultural products, and calculates the equilibrium solutions by using mixed strategy Nash equilibrium analysis. The results indicate that some measures taken by the government, such as guiding enterprises and consumers by vigorously raising environmental awareness, increasing subsidies and penalties to a greater extent are more con-ducive to building a green supply chain of agricultural products. Finally, equilibrium solutions and relevant pa-rameters are discussed, and some specific recommendations are given from the perspective of government, enter-prises and consumers respectively.关键词
绿色供应链/混合策略纳什均衡/农产品供应链/低碳经济Key words
green supply chain/mixed strategy Nash equilibrium/supply chain of agricultural products/low-carbon economy分类
管理科学引用本文复制引用
张芳,崔文翠,周岩..低碳经济视角下政府、企业、消费者在农产品绿色供应链中的博弈研究∗[J].南京工业大学学报（社会科学版）,2015,(2):96-102,7.基金项目
辽宁工程技术大学2014年研究生科研立项资助项目(5B2014030－01) （5B2014030－01）
