南京医科大学学报（社会科学版）Issue(2)：114-117,4.DOI:10.7655/NYDXBSS20150207
基于文献计量分析的无偿献血有效宣传探讨
Bibliometric analysis on the exploring of the effective promotion of unpaid blood donation
摘要
Abstract
Objective: To probe into the effective promotion of unpaid blood donation in China. Methods:Unpaid blood donation advocacy papers were analyzed by bibliometric analysis method. Results: A total of 110 papers involved 19 provinces and cities were selected. 85.45% authors' affiliations were blood collection agencies. 32.73%papers came from “Chin J Blood Transfusion”. The ratio of qualitative research was 52.73%. The target audiences were college students and migrants in the street accounted for 58.89%. The ratio of effective evaluation was 47.83%. The proportion of effective evaluation of the mass media was 32.00%. Conclusion: The promotion of blood donation is receiving more and more attention. The top three evaluation of effective promotion are celebrity events, heroic deeds of donation reports and special date. The top three of media are advertising, TV news and billboards.关键词
无偿献血/宣传/文献计量分析法Key words
unpaid blood donation/promotion/bibliometric analysis method分类
社会科学引用本文复制引用
梅媛媛,林振平,王晖,赵轶伦,蔡旭兵..基于文献计量分析的无偿献血有效宣传探讨[J].南京医科大学学报（社会科学版）,2015,(2):114-117,4.基金项目
教育部人文社科研究基金青年项目“区域性采供血管理保障机制研究”（11YJC630120）,南京市医学科技发展项目“基于动机保护理论的无偿献血者献血动机研究” （）
