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首页|期刊导航|品牌|山东省生态旅游资源的SWOT分析及对策研究--以山东省“山-水-圣人”传统旅游资源为例

山东省生态旅游资源的SWOT分析及对策研究--以山东省“山-水-圣人”传统旅游资源为例

张曼丽

品牌Issue(1):14-16,3.
品牌Issue(1):14-16,3.

山东省生态旅游资源的SWOT分析及对策研究--以山东省“山-水-圣人”传统旅游资源为例

Research on SWORT Analysis and Developing Measures of eco-tourism resources in Shandong Province--Take the traditional tourism resources of the Mountain-Water -Sage in Shandong Province for example

张曼丽1

作者信息

  • 1. 泰山学院 数学与统计学院,山东 泰安 271021
  • 折叠

摘要

Abstract

The research adopts the SWOT analysis method to analyze the traditional tourism resources of Jinan,Taian and Qufu . This paper sums up the advantages and disadvantages of three areas’ tourism development and points out the tourism's development opportunities and the threats. This paper also proposes some suggestions which are that we should protect the environmental of tourist areas, improve the quality of passenger service facilities and build brand effect on future population policy based on the results.

关键词

生态旅游/SWOT分析/对策

Key words

eco-tourism resources/SWOT analysis method/measures

分类

管理科学

引用本文复制引用

张曼丽..山东省生态旅游资源的SWOT分析及对策研究--以山东省“山-水-圣人”传统旅游资源为例[J].品牌,2015,(1):14-16,3.

基金项目

山东省软科学项目(2014RKB01130)和泰安市科技发展计划项目 ()

品牌

OACHSSCD

1671-1009

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