情报杂志Issue(9)：173-180,8.DOI:10.3969/j.issn.1002-1965.2014.09.031
搜索引擎优化技术对网站友好性影响的实证研究
The Empirical Research on the Impacts of Search Engine Optimization Techniques on Friendliness of Website
李忆 1袁志会 1袁梓翔2
作者信息
- 1. 重庆邮电大学经济管理学院 重庆 400065
- 2. 东北大学秦皇岛分校控制工程学院 秦皇岛 066000
- 折叠
摘要
Abstract
Using 248 business websites as sample, the relationship between search engine optimization techniques and friendliness of web-site( i. e. , search engine-friendliness and user-friendliness) are empirically tested. The data gathered through a third-party data collection server. Results indicate that specially designed 404 error page, more link popularity and larger page size increase search engine-friendliness of website, whereas specially designed 404 error page and more link popularity increase user-friendliness of website. Furthermore, our findings reveal that longer title length decrease both search engine-friendliness and daily page views. Title length takes a U-shape relation-ship with Baidu weight.关键词
搜索引擎/搜索引擎优化/网站友好性/用户行为/百度Key words
search engine/search engine optimization ( SEO)/friendliness of website/user behavior Baidu分类
社会科学引用本文复制引用
李忆,袁志会,袁梓翔..搜索引擎优化技术对网站友好性影响的实证研究[J].情报杂志,2014,(9):173-180,8.
