情报杂志Issue(10)：39-46,8.DOI:10.3969/j.issn.1002-1965.2014.10.007
基于社会网络的企业突发事件舆情扩散仿真研究
Diffusion Simulation of Enterprise Emergency Public Opinion Based on Social Network
摘要
Abstract
The public opinion diffusion mechanism existing in the social network was analyzed. Then three diffusion models, a basic dif-fusion dynamic model about public opinion,a diffusion model related to the direct transmission, and a diffusion model related to the direct and the indirect transmission were introduced in turn. At last, system simulation method was employed to analyze the dynamic behavior of these models, and the comparisons of simulation results of three models were made. The results indicate as following: diffusion period, immune period, brand reliance remodeling period, together with the structure of the public social network all have a great impact on the outburst threshold value, maximum of the diffusion, stability level, and fluctuation of public opinion.关键词
企业突发事件/舆情/扩散模型/社会网络/应急管理/系统仿真Key words
enterprise emergencypublic opinion/diffusion modelsocial network/emergency management/system simulation分类
管理科学引用本文复制引用
王德鲁,梁立新,孙建滨..基于社会网络的企业突发事件舆情扩散仿真研究[J].情报杂志,2014,(10):39-46,8.基金项目
中国矿业大学创新人才科研基金“基于行为的企业突发事件演化机理及管理对策”(编号:2013RC21)。 （编号:2013RC21）
