情报杂志Issue(11)：99-103,72,6.DOI:10.3969/j.issn.1002-1965.2014.11.018
企业危机公关管理中竞争情报技术的应用研究
Study on Application of Competitive Intelligence Technology in Enterprise Crisis Public Relations Management
摘要
Abstract
The essence of the application of competitive intelligence technology ( CIT) in enterprise crisis public relations management is the applying of CIT in enterprise crisis public relations management system based on modern information technology of an enterprise to en-sure the efficient operation of system and improve the efficiency of its public relations crisis management. This paper constructs a model of enterprise crisis public relations management system in accordance with public relations crisis management phases. After conducting an a-nalysis of competitive intelligence status research and making a discussion on the relationship between crisis enterprise public relations and CIT, the paper elaborates the CIT application in enterprise crisis public relations management system from the aspects of application es-sence, principles and model.关键词
竞争情报/竞争情报技术/危机公关/企业危机公关管理Key words
competitive intelligence/competitive intelligence technology/crisis public/enterprise crisis public relation management分类
社会科学引用本文复制引用
龚花萍,孙晓..企业危机公关管理中竞争情报技术的应用研究[J].情报杂志,2014,(11):99-103,72,6.基金项目
江西省高校人文社会科学项目“基于竞争情报的企业危机公关管理系统机制研究”(编号:TQ1305)。 （编号:TQ1305）
