情报杂志Issue(4)：65-70,53,7.DOI:10.3969/j.issn.1002-1965.2015.04.013
突发事件中政务微博的网络舆论危机应对研究*--以上海踩踏事件中的@上海发布为例
A Study on the Response of Governmental Weibo to Internet Public Opinion Crisis in Emergency---A Case Study of @Shanghai Annonucement in Shanghai Stampede
摘要
Abstract
Based on content analysis and statistical analysis of the governmental weibo in Shanghai Stampede, the research shows that:during the internet public opinion, the content of governmental weibo responds to the focus of media;the release of content in different sta-ges of crisis has different frequency and focus;the public opinion breaks out abruptly, sustains for a long period and fades slowly;the key of weibo response to public opinion crisis is that weibo shows frankness, honesty and humanity and meets with the public's expectations;the netizens' mood determines the degree of public opinion crisis, etc. The governmental weibo should adopt a comprehensive approach in-cluding activating its interaction with netizens, strengthening the information communication and coordination with traditional media, and deepening the linkage with social media such as Wechat to realize the effective governance of internet public opinion crisis.关键词
舆论危机/传播模式/政务微博/突发事件Key words
public opinion crisis/communication model/governmental weibo/respond分类
社会科学引用本文复制引用
王国华,魏程瑞,杨腾飞,钟声扬,王戈..突发事件中政务微博的网络舆论危机应对研究*--以上海踩踏事件中的@上海发布为例[J].情报杂志,2015,(4):65-70,53,7.基金项目
国家社会科学基金重大项目“国家政治安全视角下的互联网虚拟社会风险治理研究”(编号:11&ZD033)的阶段性成果。 （编号:11&ZD033）
