情报杂志Issue(4)：122-126,5.DOI:10.3969/j.issn.1002-1965.2015.04.023
微信公众号信息传播的影响因素研究
On Influential Factors of Wechat Official Account Information Transmission
摘要
Abstract
With the speedy development of Wechat, how to increase information reading rate and sharing rate becomes a primary challenge for official accounts to play its media features and keep relationships with subscribers effectively. This paper presents variable parameters of semantic based on keywords popularity and semantic analysis for the title of pushed information. The paper illustrates the relationship with the keywords popularity, semantic variable and reading rate, quantity relation between reading rate and sharing rate by using correlation a-nalysis and regression analysis.关键词
微信公众号/信息传播/相关分析/回归分析Key words
Wechat official account/information transmission/correlation analysis/regression analysis分类
社会科学引用本文复制引用
吴中堂,刘建徽,唐振华..微信公众号信息传播的影响因素研究[J].情报杂志,2015,(4):122-126,5.
