情报杂志Issue(6)：104-108,125,6.DOI:10.3969/j.issn.1002-1965.2015.06.019
基于社会网络和偏好排序的意见领袖识别方法研究*--以“阿里平台为云南鲁甸募捐”为例
Identifying Public Opinion Leaders Based on Social Network Analysis and Preference Ranking-Public Opinion of“Alibaba Platform Fundraising for Yunnan Ludian”
摘要
Abstract
In the era of information explosion, the network public opinion is an important part of the social opinion. Monitoring and guid-ing of the network public opinion result from the recognition of“opinion leaders” in the network and the dredging of various views. This paper uses social network analysis methods to identify important nodes acting as“leaders” in the public opinion propagation network. With preference ranking algorithm, the paper also analyzes the characteristics of these important nodes, and then identifies the opinions of“lead-ers” on events/themes and their influence. Finally, based on the relevant data, the paper analyzes the event of“Alibaba platform fundrais-ing for YUNNAN LUDIAN” with correlation methods.关键词
社会网络分析/网络舆情/偏好排序/意见领袖Key words
social network analysis/network public opinion/preference ranking/opinion leaders分类
社会科学引用本文复制引用
朱卫未,王海琴..基于社会网络和偏好排序的意见领袖识别方法研究*--以“阿里平台为云南鲁甸募捐”为例[J].情报杂志,2015,(6):104-108,125,6.基金项目
2013年江苏省哲学社会科学创新团队项目“网络文化安全与管理” （）
国家自然科学基金青年项目“不确定信息环境下的网络DEA模型分析方法及应用研究(编号:71301080)”。 （编号:71301080）
