曲阜师范大学学报（自然科学版）Issue(3)：114-118,5.DOI:10.3969/j.issn.1001-5337.2014.3.114
日照市旅游形象定位研究
Positioning Tourism Image for RiZhao
摘要
Abstract
Through research and survey for Rizhao,we obtain relevant data and information which is used to study the tourism image of Rizhao by using a combination of qualitative and quantitative methods. Analyzing to the background image,field and overall image,we list 1 2 factors affecting tourism image of Rizhao City and draw out the main factors of tourism image of Rizhao City by factor analysis.Eventually, the author positioned Rizhao City�s tourism image.关键词
旅游形象/定位/日照市Key words
tourism image/positioning/Rizhao City分类
管理科学引用本文复制引用
王娟,代合治..日照市旅游形象定位研究[J].曲阜师范大学学报（自然科学版）,2014,(3):114-118,5.基金项目
山东省自然科学基金项目(ZR2012DL03)部分成果 （ZR2012DL03）
