曲阜师范大学学报(自然科学版)Issue(2):84-88,5.DOI:10.3969/j.issn.1001-5337.2015.2.084
基于亲景度和竞争态的烟台外国旅游客源市场分析
Analysis on Foreign Tourist Market in Yantai Based on Preference Scale and Competitive State
摘要
Abstract
This paper analysis on the foreign tourist market by using Preference Scale and competitive state model from 2003 to 2012.In the competitive state,the Republic of Korea and Japan occupies about 70 percent of Yantai foreign tourist market share,with the growth rate of changes in the tourism market and the swing in the Taurus market and star market,the other source countries swings in the skinny dog mar-ket and toddlers market,showing a binary pattern.According to a joint analysis on Preference Scale and competitive state,showing a positive correlation between the two.Finally,Yantai is proposed recommen-dations of Expanding foreign tourist market.关键词
亲景度/竞争态/外国旅游客源市场/烟台Key words
Preference Scale/competitive state/foreign tourist market/Yantai分类
管理科学引用本文复制引用
刘金建,孙海燕,冯媛媛..基于亲景度和竞争态的烟台外国旅游客源市场分析[J].曲阜师范大学学报(自然科学版),2015,(2):84-88,5.基金项目
山东省自然科学基金专项(ZR2012DL04). ()