起重运输机械Issue(3)：38-42,5.
基于Fuzzy-AHP的京东商城物流服务质量评价
邓超 1潘瑞 1陈定方 1郑卫刚2
作者信息
- 1. 武汉理工大学物流工程学院 武汉 430063
- 2. 武汉理工大学机械工程训练中心 武汉 430063
- 折叠
摘要
Abstract
Analytical investigation is made to the on-line shopping logistics service quality of Jingdong Mall by combi-ning the questionnaire method with the fuzzy analytical hierarchy process method, followed by additional analysis for the e-valuation index relative weight of the on-line shopping service quality, in order to get the evaluation index weight result of the on-line shopping service quality under different evaluation angles. The logistics service quality evaluation system is not only in favor of improving the enterprise’s operating efficiency and economic benefit, but also conducive to well awareness of own advantages and disadvantages in order to perfect the enterprise system.关键词
AHP/京东商城/B2C/服务质量Key words
AHP/Jingdong Mall/B2C/service quality分类
管理科学引用本文复制引用
邓超,潘瑞,陈定方,郑卫刚..基于Fuzzy-AHP的京东商城物流服务质量评价[J].起重运输机械,2015,(3):38-42,5.
